This version takes effect on October 10, 2026. Until then the July 6, 2026 version applies. What changed: identity verification, who your emergency alerts reach, and our service providers.
This policy explains how the SafeMom app collects, uses, and protects your information. It applies to the SafeMom app on iOS and Android and to the SafeMom web app at app.safemom.org. (Our website waitlist is covered by a separate notice.)
Account information (name, email, phone number, profile photo, bio); child information you choose to add; emergency contacts you type in; precise location (including in the background when you enable it); content you create (safety reports, messages, event RSVPs, check-ins); device push tokens; basic app activity and diagnostics; and, only if you choose to verify your ID, the result of that check and its dates (see Identity verification below).
Some of what we collect is considered sensitive personal information under privacy laws such as the California Privacy Rights Act: your precise geolocation, and information about your children that you choose to add. If you choose to verify your ID, our service provider Persona also collects your government ID details and a scan of your face geometry, which are sensitive and biometric information; SafeMom itself never receives them. We use this information only to provide the features described in this policy. We do not sell it, do not share it for cross-context behavioral advertising, and do not use it to infer characteristics about you. SafeMom never receives the sex or gender marker on your ID and never uses it.
To run the safety features you use: Emergency SOS with live location, event check-in reminders, neighborhood safety alerts, and group coordination. Background location powers emergency alerts and check-in reminders even when the app is closed. If you verify your ID, we use the result to show your Verified badge, to let you join groups that ask for a verified ID, and, only if you switch it on, to let your emergency alerts reach verified members nearby.
Routine background location is kept in a rolling 48-hour window and then automatically deleted. Location trails recorded during an active emergency are kept for 30 days after the emergency is resolved, then deleted. Your account data is deleted when you delete your account. If you verify your ID, our provider Persona erases your verification data 30 days after your check is decided, 30 days after an unfinished check was started, and as soon as you delete your account, as our Biometric Data Retention and Destruction Policy explains.
Your location and safety data are shared with members of your groups and with the people in your Safety Network, according to your settings. When you raise an emergency alert, it also reaches anyone those people pass your alert to, and, if you have verified your ID and chosen it, verified SafeMom members near you who are not in your groups. People alerted about the same emergency can see each other's profiles. We do not sell your data, we do not share it with data brokers, and we do not use it for advertising.
We use a small number of service providers (processors) to operate the app, each under contract and only to provide their service to us:
We may also disclose information if required by law, or to protect the safety of a user or the public.
ID verification is optional and only for adults. If you choose to verify, SafeMom sends you to our service provider Persona. Persona asks for photos of a government ID and a short selfie, reads the details on the ID (such as your name, date of birth, ID number and address) to check that it is real, and compares your selfie with the photo on the ID using a scan of your face geometry.
SafeMom receives only the result of the check, its dates and Persona's reference numbers. SafeMom never receives or stores your ID photos, your selfie, your face scan, your ID number or your date of birth. If a check needs a second look, a member of the SafeMom team may view it in Persona's dashboard. SafeMom never receives the sex or gender marker on your ID and never uses it; the check confirms that a real adult's government ID matches her selfie, nothing more.
We keep a record that you agreed to the check (the version of the consent text, when and on which platform). Persona erases your verification data on the schedule in our Biometric Data Retention and Destruction Policy. You can withdraw your consent and have your check erased at any time by writing to privacy@safemom.org, or by deleting your account. Washington residents can also read our Consumer Health Data Privacy Policy.
You choose when to share your location, and you can turn background location off in Settings at any time.
You have the right to:
We do not sell personal information and we do not share it for cross-context behavioral advertising, so there is nothing to opt out of. We will never discriminate against you for exercising your privacy rights. We respond to verified requests within the time required by applicable law.
Your data is encrypted in transit and at rest, and access to production data is restricted. No system is perfectly secure; if we learn of a security incident affecting your personal information, we will notify you and the relevant authorities as required by applicable law.
SafeMom is for adults (18+). "Child information" is data a parent optionally adds about their own children; children are not users of the app, and we never knowingly collect information directly from a child. You can edit or remove child information at any time in your profile, and deleting your account removes it entirely.
If we make material changes to this policy, we will update the effective date above and notify you in the app or by email before the changes take effect. Continued use of SafeMom after the effective date means the updated policy applies.
Questions about this policy or your data: privacy@safemom.org.
SafeMom LLC
15612 Starling Water Drive
Lithia, FL 33547, USA